Are you looking to improve your search engine rankings? Getting backlinks from trusted, reliable sources is a fantastic way to show the search engines that your website provides value. 

However, getting those backlinks is often easier said than done. It’s no wonder that over half of marketers say link building is the hardest part of the SEO process! 

You can make getting backlinks a little easier with link baiting. Link bait is content that naturally drives backlinks – content so interesting and helpful that everyone wants to link to it.