The digital marketing industry keeps growing as businesses look to boost brand awareness, engage audiences and generate leads online. 

There’s such growth that ad media giant GroupM predicts that global advertising spend will reach $1.1 trillion in 2025. 

With so much investment in online channels, companies are looking for talent with advanced digital knowledge, skills, and experience. 

But there’s fierce competition for top marketing roles with attractive salaries and benefits. So it’s up to marketers to seek out ways to refresh or pump up their skills and knowledge.