Link Bait: Everything You Need to Know
Are you looking to improve your search engine rankings? Getting backlinks from trusted, reliable sources is a fantastic way to show the search engines that your website provides value. However, getting those backlinks is often easier said than done. It’s no wonder that over half of marketers say link building is the hardest part of the SEO […]
Bounce Rate in Google Analytics 4 (GA4)
Bounce rate measures the performance of your site and content. Tracking it helps your marketing team understand if pages meet user needs and find leaky parts of your funnel. But Google Analytics 4 measures bounce rate slightly differently than other analytics platforms. In this post, I’ll explain what bounce rate is in GA4, show you […]
How to Apply & Get Accepted on a Digital Marketing Master’s Program
The digital marketing industry keeps growing as businesses look to boost brand awareness, engage audiences and generate leads online. There’s such growth that ad media giant GroupM predicts that global advertising spend will reach $1.1 trillion in 2025. With so much investment in online channels, companies are looking for talent with advanced digital knowledge, skills, […]